Groundwork Blog | People, Culture & Research

Start with the decision. Then choose the method.

A useful research brief begins with what needs to be decided—not a list of methods. Here is a way to make that starting point clearer.

3 sample articles

Research practice3 min read

A useful research brief begins with what needs to be decided—not a list of methods. Here is a way to make that starting point clearer.

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People & culture3 min read

What people say is a beginning. Their examples, hesitations, and everyday circumstances can help us understand what the answer means.

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Brands & experiences3 min read

A concept does not arrive in a vacuum. Understanding the setting around an encounter can sharpen the questions we ask about a brand or experience.

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