Research grounded
in real questions.
From entering a new market to understanding what shapes participation, our work begins with a decision that needs a clearer view of people. These case studies describe the questions we investigated, how we approached them, and the direction the research provided.
A new market.
A new context.
Understanding a Philippine audience
A mixed-method study exploring potential audiences, cultural context, and brand interpretation to guide 3CAT's Philippine market entry. The work informed recommendations for localization, communication, consumer education, store experience, and partnerships.
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What gets us going?
What holds us back?
Understanding the gym-going experience
Qualitative research into the motivations, anxieties, and practical barriers that shape whether people join, attend, and return to a gym. Interviews, focus groups, brand testing, and website feedback informed recommendations for experience, positioning, and communication.
Read Case StudyEvery study starts
with a decision.
We select the methods around what needs to be understood, then connect people's experiences with the decision at hand. Our psychologist-led team remains involved from research design and fieldwork through interpretation and recommendations.
How we workWhat are you trying to understand?
Tell us about the people, experience, or opportunity behind your next decision.
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